StatesFor Florida roofing companies

Florida has more roofing companies than any other state. Be the one homeowners keep.

Every roofing company in Florida holds a state license, so the license doesn’t set you apart. What does is still being there years after the roof goes on. A Roof Maintenance Program puts you on every roof you’ve installed, every year, and turns those homeowners into members who pay you whether they need a new roof or not.

The Florida market, by the numbers

  • About 5,000 roofing companies, the most of any state and nearly double Texas, according to the Bureau of Labor Statistics. That’s a lot of companies knocking on the same doors.
  • Florida licenses every roofing contractor. State law requires a certified or registered roofing contractor for roofing work. Your competitors carry the same license you do, so homeowners look for something else: a company they already know.
  • Roof age matters more in Florida than almost anywhere. Under Florida law, an insurer can’t refuse to write or renew a home policy solely because the roof is under 15 years old. Once a roof reaches 15, the homeowner can have it inspected, and an insurer can’t refuse solely because of age if the inspection shows at least 5 years of useful life left.
  • Older roofs need someone who knows them. A homeowner with a 15-year-old roof needs to know what shape it’s in. The company that has seen it every year can tell them, and that should be the company that put it on.

Why maintenance fits a Florida roofing company

  • You already sold the roof. Keep the homeowner. Every roof you’ve installed is a homeowner who’ll hear from a dozen other roofers. A yearly visit makes sure they hear from you first.
  • A roof you’ve seen every year is a roof you know. When the homeowner has a question about its condition, the answer comes from your company, not a stranger.
  • Members pay every year. Revenue that starts the year already paid doesn’t depend on the weather or on the next lead.
  • Your salesmen stay through the slow stretches. A salesman with a book of business has a reason to stay when the phone stops ringing.

What your company is worth changes, too

  • About 94 of every 100 homeowners won’t replace their roof this year. Every one of them still has a roof that needs maintenance.
  • Recurring revenue changes what your company is worth. Home-service businesses with recurring maintenance sell for 4 to 6 times earnings, compared with 2 to 4 times for project-based ones.
What the brands you install recommend:

Turn every Florida roof you’ve sold into a customer for life

ReMember helps roofing companies run a Roof Maintenance Program under their own name. In a free 30-minute session, Joe walks through what it would look like in your company and tells you straight whether it fits.

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